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I'm pretty sure the $9.95 is because you are giving every customer the Marine Aquarium 2 and Marine Aquarium 2 Time bundle (which was a $30 product for the longest), even those who only run Marine Aquarium 2 (and probably don't even like the clock). A very small percentage of MA2 users bought the MAT bundle/add-on when it became available because they didn't want the clock. To my knowledge, MAT appeals to a very small percentage of the Aquarium buying public, mostly corporate and office users.
Hopefully Jim Sachs will give us some insight on what's going on.
There was the possibility raised at one point (possibly unsubstantiated) of $10 for a pack of ten fish.
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