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Thanks for the info. We've already had the e-commerce stuff set up for 10 years, so it's really just a matter of getting people to go to SereneScreen.com and buy the program. I certainly wouldn't mind paying $.50 for each actual sale, in fact we've long had a system in place to pay 4X that to anyone wishing to register as a "dealer".
PPC is very scary for me. Just one day of high-volume/non-purchase traffic would bankrupt me. The website already gets something like 12,000 hits a day, but only about half of 1% actually buy.
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