Regarding the "Donate" button, if you know anyone who has had success with that business model, I'd be eager to talk to them.
Setting a price point has always been tricky. When I re-invented the idea of charging for a "screensaver", I just picked $19.95 out of thin air. It worked so well that I was afraid to tinker with it much. If I cut the price in half, sales would need to more than double to cover the extra volume of customer support. Once you try a radical experiment like that, it's difficult to go back for a "do-over".
As for the fish packs, that had always been the plan.
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