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Old 03-13-2011, 12:35 PM   #199
wetmonkey
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Join Date: Mar 2003

Posts: 24
Hi Jim,

Very familiar with Facebook ads, Google Adwords and am setting up an amazon merchant account as we speak.

PPC is a quick way to inject online traffic.
A Facebook Business Page will also give you a current way to gain exposure and allow you to communicate in a new vertical and gain new audience.

The keyword Aquarium Screensaver is pulling 14,800 US searches and 60,500 global a month with a PPC rate of $ .43. There are other beneficial keywords you can use. This is a quick birdeye pull of what I saw as the highest traffic phrase.

Once you get some time under your google adwords campaign you can shift from PPC to CPA (Cost Per Action) and pay for only the people who make a purchase. The CPA rate will be higher.

Facebook campaigns would cost you roughly $ .50 per like to gain a new person to your page. The more your drill down into demographics, the higher the PPL will cost you. You can directly engage with fans and drive them to your website to purchase. There are also a few Facebook E commerce solutions like http://www.payvment.com. I am not certain if they handle digital distribution to help you sell serials. I am sure their would be a solution out there that you may want to look at adding.

I would recommend making a Facebook page as soon as possible. It is a great free way to engage fans and customers. Make sure you create first a personal account, then you can create a business page. Do not make a personal account your product name or website name. You will be limited to 5000 "friends" vs. unlimited people who can like a page and sooner or later Facebook will disable a company running as a person (against TOS) I know several occasions where people loose all of their connections. People have Friends/ personal accounts, business have Pages and people who Like them. Rest assured if you do not want to have a personal page assessable to people, you can block it off. You will be tied to the Business Page and it is anonymous to who admins the Page.

I will look into amazon and how to setup digital downloads and serials.

If you need some help getting going, feel free to let email me. I can help and have a well of colleagues to help answer questions also.

Jasen
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