Reichart's original plan was to give the upgrade to the on-line purchasers for free, and charge the hardcopy purchasers $5. As far as I know, this is still his intention, but there has been a lot of confusion and mis-communication. The logistics behind this plan are rather complex, as there is currently no way of accepting $5 on the secure website, or a way of issuing a Key Code to a CD-owner.
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