My dealings with Crappy Sony walkmans and other Sony stuff in the late 80's put me off the company. May have changed, but they were never interested in fixing anything just selling the next model.
Still you got a while to go Jim before you beat my Asus dealings.
Took me over 6 months to get a replacement fan for an Asus v7700 GTS. That included continual e-mailing every asus dept and posting on every asus forum and newsgroup on and off for that six month period.
The sad thing is the actual sofware that comes with the card informs you when the fan is dead and says you should replace it.
It doesn't say how you are supposed to though.